News:
ESCON is awarded the “Google Partner” logoInfo
February 2025:
Now I always thought that in order to become a Google Partner you had to pass these two online tests. That would actually make sense. But unfortunately you can buy the results of this test online for €10. So you can pass without any knowledge.
And now this... I get partner status just like that... without having passed a test!
Probably just because I manage a lot of accounts and make good sales.
Google is actually scoring its own goal and completely devaluing this status.
So please continue to be careful when choosing a SEA agency - this partner logo is not a quality feature for a SEA agency!
IOP Meeting at Horizon in Quickborn, Germany
January 2025:
As part of the IOP meeting at Horizon in Quickborn, ESCON Consulting had the opportunity to educate online printers about the risks of Google AI. The presentation covered current challenges related to Google AI as well as various solution approaches, which were presented and documented.
ESCON presents new training on the topic “What risks does Google AI pose for e-commerce?”
September 2024:
More and more search engine advertising campaigns are running on AI. Google wants to switch completely to AI from 2026. What does this mean for e-commerce retailers?
AI-controlled campaigns run more or less fully automatically. However, the motto is “without good input, no good output”.
This training explains how you can provide the AI ​​with the necessary content to use these AI campaigns sensibly and cost-effectively.
RICOH Europe publishes a book in collaboration with ESCON on the subject of "web-to-print"
May 2024:
At DRUPA 2024, Ricoh Europe is presenting a book on the topic “How to build a successful online web2print business”. The contents of the book were developed in collaboration with ESCON Consulting.
All copies have been sold out since DRUPA. We hope that Ricoh will initiate a reprint soon. This book can be purchased via the Ricoh EDGE website.
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